Investing in a younger and healthier age group, Bacardi joined the seltzer market. Focusing on Gen Zs and leveraging the well-known brand, we created a campaign for the summer of 2021 highlighting the lightness and flavour of the Bacardi Breezer Tropical Seltzer. As a generation that cares greatly about health and environment, we wanted to convey the message that the Bacardi Breezer understands them and shares the principle, creating a light, low-calorie but flavourful drink.
Author: Victor Burnett
Le Québec c’est
This was the first time Subaru Québec approved a long-term campaign, as opposed to the usual 3-month projects. Meant to last four seasons, the campaign highlights the exciting diversity all over our belle province while associating Subaru’s cars and features with the perfect package to explore them with confidence and in safety. Subaru is made for Québec.
The client loved the concept and the association of their brand to the province. As a result, the campaign continued for just over 2 years, shifting the focus to the spirit of the people of Québec halfway through.
Juste à Côté
Close to Montreal, the Basses-Laurentides region is a great option for agritourism. But high competition in tourism in the region meant TBL needed to take action. Partnering up with Mikaël Kingsbury, champion acrobatic skier and native to the region, we created a dynamic brand for the region, creating a tagline that works as a CTA, reminding us of how close we are to the excitement of the region. After all, it’s juste à côté.
Hors du Temps
This campaign plays with classical paintings to promote the idea of disconnecting from time and space when enjoying Bota Bota, an urban spa. The visuals of the campaign were inspired by well-known paintings brought to life on site. The OOH placements were located in places of high foot traffic, inviting people to come relax and leave the stress of the day-to-day behind, hors du temps.
Simple comme bonjour
In the highly competitive market of transportation, the Bureau du Taxi de Montréal wanted to publish a campagin reminding tourists that cabs are a viable, friendly and welcoming way to get to where you want to go. These ideas are conveyed through their slogan, bonjour and the campaign’s tagline, c’est simple comme bonjour.
Attitude LP Designs
My role on the Attitude project was to contribute to the remarketing strategies and UX/UI designs for their multiple products. Their extensive product line allowed me to explore different design and optimization approaches, which led to some beautiful and performing landing pages.
VetDiet Microsite
In order to increase mermebership signup and to promote and sell their products, we created an informative and interactive microsite to engage with the users and teach them about the ingredients found in foods and how they affect their pets. The questions focused on the most commonly misunderstood ingredents and on cats and dogs of all ages. The campaign meant to last a month ended lasting a bit longer.
Pit’s BBQ Branding
Pit’s BBQ is a food truck restaurant in France offering American-style BBQ. At the time, they were launching and needed to develop their visual identity. We worked on the logo, inspired by Texan BBQ, the same style of food they serve and brought the look to all other assets.
Tasse de Digital
Every couple of weeks the team offered our clients and partners a meet-and-greet over breakfast called Tasse de digital. During this event, our invitees would get to know us better and we would have the opportunity to show them – and teach a little of – what we do for them. The topic for each meetings were themed as flavours, which called for our own llittle brand of digital coffee.
Yumee’s Snack Guide
Life hacks for snacks! When someone told me I ate chicken wings wrong, I thought “is that even possible!?” Apparently, no. Eating chicken wings is always awesome. But it doesn’t mean we can’t optimize the way we eat them.
Yumee asked us to promote their app and a signup promo and we thought we’d give their users a guide on how to eat their snacks efficiently. If you haven’t perfected the way you eat your beavertail, then your life still needs some work!
Campaign Performance Infograph
This was a small project for the winter clothes brand Kombi, designing an infograph to showcase the performance data for the campaigns we ran for them. A ski hill is much more fun than a dashboard.
The data has been altered for this mockup.