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Woodford Reserve ran a couple of editorial campaigns on the’s website. The first one was a sweepstakes campaign offering a trip to the Belmont Stakes Of course, it was dedicated to collecting leads. And in order to generate viewers for this campaign, a second one was created. This one was an editorial piece about the etiquette of the horse races.

Woodford Reserve on Playboy

The editorial informing on how to behave at the Belmont Stakes. It also lead, via banners on the page, to the sweepstakes page.

Woodford Reserve on Playboy

What I did

UI design, Infograph designs