Woodford Reserve ran a couple of editorial campaigns on the Playboy.com’s website. The first one was a sweepstakes campaign offering a trip to the Belmont Stakes Of course, it was dedicated to collecting leads. And in order to generate viewers for this campaign, a second one was created. This one was an editorial piece about the etiquette of the horse races.
The editorial informing on how to behave at the Belmont Stakes. It also lead, via banners on the page, to the sweepstakes page.
What I did
UI design, Infograph designs