Hors du Temps

for Bota Bota

This campaign plays with classical paintings to promote the idea of disconnecting from time and space when enjoying Bota Bota, an urban spa. The visuals of the campaign were inspired by well-known paintings brought to life on site. The OOH placements were located in places of high foot traffic, inviting people to come relax and leave the stress of the day-to-day behind, hors du temps.