Un futur botanique

for Bacardi Breezer (Groupe Geloso)

Investing in a younger and healthier age group, Bacardi joined the seltzer market. Focusing on Gen Zs and leveraging the well-known brand, we created a campaign for the summer of 2021 highlighting the lightness and flavour of the Bacardi Breezer Tropical Seltzer. As a generation that cares greatly about health and environment, we wanted to convey the message that the Bacardi Breezer understands them and shares the principle, creating a light, low-calorie but flavourful drink.