Le Québec c’est

for Association des Concessionaires Subaru du Québec

This was the first time Subaru Québec approved a long-term campaign, as opposed to the usual 3-month projects. Meant to last four seasons, the campaign highlights the exciting diversity all over our belle province while associating Subaru’s cars and features with the perfect package to explore them with confidence and in safety. Subaru is made for Québec.

The client loved the concept and the association of their brand to the province. As a result, the campaign continued for just over 2 years, shifting the focus to the spirit of the people of Québec halfway through.