Juste à Côté
for Tourisme Basses-Laurentides
Close to Montreal, the Basses-Laurentides region is a great option for agritourism. But high competition in tourism in the region meant TBL needed to take action. Partnering up with Mikaël Kingsbury, champion acrobatic skier and native to the region, we created a dynamic brand for the region, creating a tagline that works as a CTA, reminding us of how close we are to the excitement of the region. After all, it’s juste à côté.
This campaign was meant to live mainly in social media, where we planned to have the users and tourists engage with the brand. In order to highlight and promote our hashtags, we created some treatments with local traits, as well as a colourful version for simpler applications.
My role
Creative Art Director, Copywriter
The team
Michel Van HouteCreative Director, Copywriter
Sophie LafleurDesigner
Phillipe GélinasDesigner