Category: Advertising

Investing in a younger and healthier age group, Bacardi joined the seltzer market. Focusing on Gen Zs and leveraging the well-known brand, we created a campaign for the summer of 2021 highlighting the lightness and flavour of the Bacardi Breezer Tropical Seltzer. As a generation that cares greatly about health and environment, we wanted to convey the message that the Bacardi Breezer understands them and shares the principle, creating a light, low-calorie but flavourful drink.

This was the first time Subaru Québec approved a long-term campaign, as opposed to the usual 3-month projects. Meant to last four seasons, the campaign highlights the exciting diversity all over our belle province while associating Subaru’s cars and features with the perfect package to explore them with confidence and in safety. Subaru is made for Québec.

The client loved the concept and the association of their brand to the province. As a result, the campaign continued for just over 2 years, shifting the focus to the spirit of the people of Québec halfway through.

This campaign plays with classical paintings to promote the idea of disconnecting from time and space when enjoying Bota Bota, an urban spa. The visuals of the campaign were inspired by well-known paintings brought to life on site. The OOH placements were located in places of high foot traffic, inviting people to come relax and leave the stress of the day-to-day behind, hors du temps.

In the highly competitive market of transportation, the Bureau du Taxi de Montréal wanted to publish a campagin reminding tourists that cabs are a viable, friendly and welcoming way to get to where you want to go. These ideas are conveyed through their slogan, bonjour and the campaign’s tagline, c’est simple comme bonjour.